In 2003, Nestlé came rumbling into the quaint lumber town of McCloud to tap the cold spring water sources of the town’s namesake – the McCloud River. Fortunately, CalTrout already had a strong presence in the region.
The threat to the McCloud River was real. Nestlé was proposing to build one of the largest water bottling plants in the world with essentially no limits on water extraction from a variety of McCloud River sources.
CalTrout worked with the McCloud Watershed Council and Trout Unlimited to form the Protect Our Waters coalition, taking on the multi-national giant 1) at a grassroots level, 2) on the legal front, 3) with innovative media campaigns, and 4) through science and monitoring to understand and articulate the potential impacts.
Nestlé underestimated this coordinated response from those who clearly saw the threat – a passionate base of anglers, river enthusiasts, and the Winnemum Wintu tribe who know the McCloud as one of the most beautiful and pristine watersheds in the world. In 2009, under mounting local opposition, shifting economics of the water bottling industry, and the prospect of a much smaller plant being built, Nestlé abandoned its plans and walked away.
#5 in our 50th Anniversary Series
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Peter Moyle is the Distinguished Professor Emeritus in the Department of Wildlife, Fish and Conservation Biology and Associate Director of the Center for Watershed Sciences, at UC Davis. He is author or co-author of more than 240 publications, including the definitive Inland Fishes of California (2002). He is co-author of the 2017 book, Floodplains: Processes and Management for Ecosystem Services. His research interests include conservation of aquatic species, habitats, and ecosystems, including salmon; ecology of fishes of the San Francisco Estuary; ecology of California stream fishes; impact of introduced aquatic organisms; and use of floodplains by fish.
Robert Lusardi is the California Trout/UC Davis Wild and Coldwater Fish Researcher focused on establishing the basis for long-term science specific to California Trout’s wild and coldwater fish initiatives. His work bridges the widening gap between academic science and applied conservation policy, ensuring that rapidly developing science informs conservation projects throughout California. Dr. Lusardi resides at the UC Davis Center for Watershed Sciences and works closely with Dr. Peter Moyle on numerous projects to help inform California Trout conservation policy. His recent research interests include Coho salmon on the Shasta River, the ecology of volcanic spring-fed rivers, inland trout conservation and management, and policy implications of trap and haul programs for anadromous fishes in California.

Patrick Samuel is the Conservation Program Coordinator for California Trout, a position he has held for almost two years, where he coordinates special research projects for California Trout, including the State of the Salmonids report. Prior to joining CalTrout, he worked with the Fisheries Leadership & Sustainability Forum, a non-profit that supports the eight federal regional fishery management councils around the country. Patrick got his start in fisheries as an undergraduate intern with NOAA Fisheries Protected Resources Division in Sacramento, and in his first field job as a crew member of the California Department of Fish & Wildlife’s Wild and Heritage Trout Program.