For the month of September, CalTrout partnered with Orvis Pasadena for their Great GiveBack Days. Each time a customer donated $10 at the store, they received a $10 Orvis Savings Card.
Thanks to this promotion, CalTrout and Orvis raised $1650 to support our conservation work to ensure resilient wild fish thriving in healthy waters for a better California! Thank you to everyone who participated in this giveback promotion and Orvis Pasadena for supporting our work.
We are appreciative and encouraged that local anglers in Southern California are supporting fish conservation. CalTrout is working with several partners to reconnect habitat for endangered southern steelhead including a $19M project on the Santa Margarita River in San Diego County that will provide access to an entire watershed for southern steelhead.
Southern steelhead populations are in danger of extinction within the next 25-50 years due to anthropogenic and environmental impacts threatening their recovery. Since its listing as an endangered species in 1997, Southern steelhead abundance has continued to decline to precariously low levels.
“We have to be successful with the steelhead recovery effort before [they go] extinct” said Sandra Jacobson, CalTrout South Coast Regional Director.
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#Giveback days has come to an end but @californiatrout’s work never does. Big thanks to our awesome customers for netting $1650 for this important organization. We look forward to the day where we can all celebrate in person with another fun event. Be safe and have a great weekend!
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